Productisation of Service: A Case Study

This paper discusses the issue of Productisation of service, i.e. development of systemic, scalable and replicable service offerings, as implemented by a multinational Consulting organization, engaged in the business of outsourcing and consulting solutions, from their office in India. The literature is quite rich with discussions and debates related to products and services individually, but there seems to be an important deficiency in terms of ‘integration’ between product design and service elements for supporting new service-product system. In today’s flat world the geographic boundaries are getting diminished when firms are expanding seamlessly across the globe. This seamless expansion of the electronic data processing market makes use of the outsourcing as one of its main way to expand into various geographies. Data Sanitization is one of the most sought after service offering made by a consulting firm to protect the sensitive client data from any misuse. The paper attempts to document the process followed by a firm to productize its data sanitization service offering. This documentation will not only help in integration of product and service parameters, but also will be extremely helpful for the organizations worldwide offering service as business. Keywords-Services management; productisation; service product; data sanitisation; data security; productised service.